White-label personal training software, honestly compared
Repchitect is a personal-training app that trainers and gyms use to build programs, run sessions, plan nutrition, book clients and take payment, and that clients open from a private link with no app to download. It is priced by trainer, not by client, so the monthly fee stays the same as a roster grows.
"White label" means your clients see your name and your look, not the software's. Here is what each of the platforms trainers ask us about actually offers on that front, in their own words, and where each one fits.
| Platform | Your branding | What clients use | Pricing |
|---|---|---|---|
| Repchitect | Your name, your accent color and typeface, your logo, on every screen your clients see, at no extra charge. | No app to download. Each client gets a private link that opens in their browser, saves to their home screen like an app, and keeps working in a gym with no signal. | Solo $49 a month, Studio $179 (up to 5 trainers), Team $249 (up to 10), Gym $399 (up to 20). A single extra trainer seat is $25 a month from Studio up. Founding members pay $39, $139, $199 and $319 a month for their first year. |
| Trainerize | A custom branded app is offered as a one-time $169 add-on. | Clients use the Trainerize app (iOS and Android). | Basic: Free, 1 client. Grow: $10 a month, or $9 billed annually, 2 client seats. Pro: From $25 a month, or $23 billed annually, 5 clients, scaling to 200; their FAQ puts 50 clients at $135 a month. Studio Plus: From $275 a month, or $248 billed annually, 500 to 1,000+ client seats. |
| TrueCoach | Their pricing page lists a custom-branded fitness app on Standard and Pro. | Clients use the TrueCoach app on iOS, Android and web, free to them. | Starter: $29.98 a month, or $26.34 a month billed annually, Up to 5 active clients. Standard: $69.98 a month, or $57.99 a month billed annually, Up to 20 active clients. Pro: $164.98 a month, or $136.99 a month billed annually, Up to 50 active clients. |
| Everfit | Your logo and colors in the client app on Pro and above; a white-label app is part of the Enterprise plan. | Clients use the Everfit app (iOS and Android), free to them. | Starter: Free, Up to 5 clients. Pro: From $19 to $290 a month ($16 to $242 billed annually), By client count, 5 to 300 clients. Studio: From $105 to $430 a month (from $88 billed annually), By client count, 50 to 500 clients, with the on-demand portal included. Enterprise: Custom, 500 or more clients, with a white-label app. |
| TeamBuildr | Custom logo and colors in every plan. | Athletes use the TeamBuildr app (iOS and Android). | Silver: $90 a month or $900 a year, Up to 50 profiles. Gold: $150 a month or $1,500 a year, Up to 250 profiles. Platinum: $200 a month or $2,000 a year, Up to 500 profiles, with weight-room TV displays and the exercise video database. Platinum Pro: $280 a month or $2,800 a year, Up to 1,000 profiles, with velocity-based training analytics and API integrations. |
| Hevy Coach | Clients use the Hevy app under the Hevy brand. | Clients are coached through the Hevy app, which they use for free. | 1 to 10 clients: $25 a month, The first band. 11 clients and up: Steps up by band, Bands run to 1,000 clients; the page shows each price when you pick a band. |
Figures from each platform's pricing page, checked September 25, 2026: Trainerize, TrueCoach, Everfit, TeamBuildr, Hevy Coach.
How to choose
- If your clients already log in a consumer app they love, meeting them there matters more than a logo. Hevy Coach is built on exactly that.
- If you want a native app in the app stores under your own name and are happy to pay a one-time fee for it, Trainerize offers that as an add-on.
- If you want billing handled inside the platform and do not mind a per-transaction charge, TrueCoach has the most complete built-in payments.
- If you sell a self-serve library alongside coaching, or want to start free with a handful of clients, Everfit has the deepest on-demand and automation tools here.
- If you run a team weight room rather than a client roster, TeamBuildr is built for exactly that and nothing on this page competes with it there.
- If you want your brand on every screen with nothing to install, no per-client pricing and no cut of your payments, that is what Repchitect is for.
Questions people ask
What does white label mean here?
That the client-facing screens carry your name, colors, typeface and logo rather than the software company's. On Repchitect that is included on every tier; on some platforms it is an add-on or not offered.
Is a home-screen link really as good as an app?
For coaching, yes. It opens full screen with your icon, works offline once opened, and clients never update it. What it cannot do is appear in an app store, which matters to some coaches and not to others.
Last updated September 25, 2026. Other platforms' prices and features are quoted from their own websites as of that date and can change; we recheck them quarterly.